MAR 250: Principles of Marketing - Sprint OmniWallet 4 Year Marketing Plan
The semester term project for the Principles of Marketing for the spring of 2012 involved creating a product to revitalize a previous successful brand. Together with three other students, I created a four year marketing plan to introduce the Sprint OmniWallet, a smartphone application that functions as a virtual wallet.
Latest Projects
MAR 323: Consumer Behavior - New Media vs. Traditional Mass Media Research Project
The end of term project for Consumer Behavior for the fall of 2012 was to examine an aspect of Consumer Behavior in depth and utilize primary and secondary research to prove a thesis. My partner and I decided to research and compare traditional mass media and new media. Our thesis supported new media over traditional mass media due to the innovations of the internet.
Portfolio
Considering I am currently an undergraduate, a majority of my portfolio consists of works for various marketing classes. The following constitute a sample of some of my larger projects which have been received well by professors.
MAR 351: International Marketing - Introducing MyCar to Oceania
The semester long project for International Marketing for the fall of 2012 was to develop a preliminary marketing plan to introduce MyCar - a two-seat all-electric vehicle that produces zero emissions - in multiple countries, in a selected region of the world. I worked with 4 other students to develop a marketing plan for Oceania, a region consisting of Australia, New Zealand and islands in Polynesia, Micronesia, and Melanesia.